BHT dashboard includes a range of key brand metrics, including but not limited to:
- Brand Awareness. The level of brand recognition among the target audience.
- Brand Perception. How consumers perceive the brand in terms of attributes, quality, and trustworthiness.
- Brand Loyalty. The degree of customer loyalty and advocacy towards the brand.
- Purchase Intent. The likelihood of consumers choosing the brand over competitors.
- Brand Equity. The overall value of the brand in the minds of consumers and its impact on business performance.
- Shopper Profile. Split on gender, income etc.